August will go down in Head over Heels history. After months of planning, we shot our first campaign for our in-house shoe brand, Ardour.

For those who haven’t yet discovered Ardour, these shoes are handcrafted in Spain by talented European artisans—exclusively for our store. This collection marks our first-ever spring range, and it’s truly something special. Ardour’s new range features elegant block heels, finely crafted leather, and charming bows. The designs mirror the warmth of the season, with colours that balance the bright and calm tones of a setting sun on a clear summer night.

Planning our photoshoot began months before the range even arrived. We wanted to capture the romance of the designs and developed a concept focused on shapes and figures. Using distorted and reeded perspex, we played with our model’s silhouettes, keeping the spotlight on the shoes.

We had so much fun working on this project creatively to bring this range to you. We’re thrilled to share the photos—and of course, the shoes—with you. You can explore the range online, but we’d especially love to see you in-store to try them on.