Stories

As a family owned and operated boutique, Head Over Heels has always been about more than just beautiful shoes. It is about curiosity, creativity, and a deep love of discovering something special.

The story begins with Mary and her daughter Greta. It's about a  bold leap, guided by instinct, timing, and a moment of serendipity.

And then, a trip that would change everything.

A sewing machine in 1877 sparked Mallorca’s industrial revolution and set the stage for one of fashion’s most inventive footwear houses. Camper’s journey is a blend of heritage, imagination and quiet rebellion. Explore how a fourth generation family brand became a global design icon.

Estelle has shaped Commonplace Essentials into a brand built on thoughtful design, quality and longevity. Her collaboration with McKinlays, the only footwear label still crafted in New Zealand, reflects those same values through simple, well-made silhouettes that stand the test of time. 

The appeal of the jandal lies in its honesty. It’s uncomplicated, versatile and deeply connected to summer living in New Zealand. And now, with designers reworking the silhouette in leather, heels and modern shapes, it has become a true fashion item. No longer just for the sand or the street, the jandal is proof that the most iconic Kiwi shoe can be both timeless and stylish.

Whether your flights are booked or you're simply dreaming from afar, Euro Summer is the aesthetic we’re all leaning into. It’s sun-warmed skin, long lunches in hidden laneways, linen everything, and accessories that tie it all together.

The last six months have been a whirlwind. Travel, milestones, new beginnings, and a whole lot of shoes. We’re incredibly grateful for this time and especially for the support of our amazing community. Let’s take a moment to look back at everything that’s happened so far.

If there’s one shoe to add to your autumn/winter wardrobe, this is it. Timeless yet trend-forward, polished yet playful, the Mary Jane is proof that some things only get better with time.