Half a Year of Head Over Heels Moments.

The last six months have been a whirlwind. Travel, milestones, new beginnings, and a whole lot of shoes. We’re incredibly grateful for this time and especially for the support of our amazing community. Whether you’ve shopped with us, shared a kind message, or simply followed along, you’ve helped shape this journey. Let’s take a moment to look back at everything that’s happened so far.

January
We kicked off the year on the other side of the world. First stop, Hamburg, Germany, where we braved frosty minus one degree nights to shoot our Ardour video campaign. From there, we travelled to Berlin to explore how our custom design Oh Jane comes to life.
A highlight of the trip was meeting Trippen founder Michael, who took us on a road trip to former East Germany. There, deep in the countryside, we toured the Trippen factory and walked through every step of their incredible shoe-making process.
Back in New Zealand, we welcomed our new Store Manager, Emily. We’re so lucky to have her. She’s already become such a valued part of the team.

February
Greta and Merle touched down in Milan for the world’s largest shoe fair, selecting styles for Winter 2026. Between buying appointments with AGL, Halmanera, Vic Matié, Trippen and more, they shot loads of behind-the-scenes content to bring our customers along for the ride. Read more about their trip here.

March
A huge month for our in-house label Ardour. The new collection finally arrived in New Zealand and we celebrated with a local campaign shoot. From models to photographers, every creative was Christchurch-based.
We launched the collection in-store with an event for our community, and it was such a joy to see so many familiar faces. Thank you to everyone who came along and made it so special.

April
Easter brought another reason to celebrate. Miista launched in-store with our signature twist, featuring Miistary eggs packed with surprises, giveaways, goodies, and discounts.
We also had the pleasure of working with some incredible stylists throughout the month. Both Stacey Beatson and Lou Heller brought our collections to life through their eyes, styling and sharing pieces in a way that truly inspired. Stacey visited us in-store and left with a pair of Ardour loafers as her top pick of the season.

May
May was all about momentum. Our McKinlays x Commonplace styles continued to fly, and the launch of the Glasto boot was a runaway success.
We also teamed up with the ever-stylish Amber Peebles, who created beautiful content featuring our exclusive in-house brand Ardour. It has been a joy seeing how each collaboration brings a new layer to the story we’re telling.

June
There’s always something going on behind the scenes. In June, we packed up and moved office. It was a full team effort, with everyone pitching in from the smallest to the tallest.
We also filmed a new series, In Conversation with Our Founders, where Mary and Greta talk all things shoes, the early days, and a few fun memories along the way. We can’t wait to share it with you. Watch this space.

Stacey Beatson                                     Lou Heller                                              Amber Peebles