Primury is a contemporary unisex footwear brand and lifestyle collective, established in London in 2014. They offer a range of sneakers and boots that are expertly handcrafted in Portugal using locally sourced leathers. Their designs offer a fresh take on classic silhouettes that are sure to become your next everyday staples.

Primury are committed to producing original, progressive designs that continually evolve their creative process, comfort and quality. With a trustworthy, transparent and contemporary mindset, they provide long lasting quality styles and staples with a responsible conscience.

Shop our first drop of Primury shoes now, in-store & online.

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DYO SNEAKERS

Dyo White

The Dyo Sneakers are Primury's take on the classic lace-up sneaker. Premium quality, the Dyo is crafted with a leather upper and lining. Finished with leather lined eco formed insoles and comfortable platform rubber soles.

Available in White, Black and Khaki.

Dyo Black

Dyo Khaki

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WAFFLE BOOTS

Waffle Black

The Primury Waffle boots are a comfy pull-on ankle boot that you won't want to take off this Winter. A sleek take on the chunky ankle boot with platform rubber soles and a refined upper.

Available in Black and Khaki.

Waffle Black

Waffle Khaki